Originally introduced in the early 1950s by the British footwear company C. & J. Clark, the Clarks line of footwear quickly gained popularity for their comfortable soles, simple yet stylish suede or leather uppers, and rugged durability.

In Jamaica, the Desert Boot, Wallabee and subsequent design iterations found a special place within the island's cultural scene. As reggae music emerged in the 1960s and evolved into the dancehall culture of the 1980s and beyond, Clarks became a symbol of authenticity and style. Their durable construction and comfortable fit made it a practical choice for Jamaican youth.

The brand’s association with Jamaican music and culture only deepened during the rise of dancehall in the 1980s. This period witnessed the emergence of artists like Yellowman, Supercat, and Shabba Ranks, who embraced the shoes as a key element of their signature style. In particular, the Desert Boot’s rugged yet refined appearance perfectly complemented the bold fashion statements and confident swagger of dancehall performers, solidifying its status as an essential part of the scene.

Clarks’ popularity extended beyond Jamaica, becoming a staple in international hip-hop culture. Influential artists like Rakim, Nas, and Jay-Z frequently incorporated the styles into their wardrobes, further amplifying its global cultural significance.

Beyond its visual appeal, Clarks carries a certain cultural resonance in Jamaica, representing a fusion of British craftsmanship and Jamaican sartorial self-expression. Its durable construction and versatile design make it an ideal choice for performers and dancers, providing both comfort and style for those expressing themselves through movement.

In recent years, the Desert Boot and Wallabee’s legacies endures through various collaborations between Clarks and artists, designers, and cultural influencers, ensuring its continued relevance in contemporary fashion.

Fashion / Clothing

Jamaica
Britain

Image:
Clarks in Jamaica, Researched, written and designed by Al Fingers. Chief photographer Mark Read. One Love Books

Additional Resources:
Cochrane, L “Sole of a nation: how Clarks became Jamaica’s favorite footwear”, The Guardian, May 2021.

Cowan, K, Clarks in Jamaica: Al Fingers revisits the Caribbean island's obsession with the British shoes, Creative Boom, April 2021

Fingers, Al, “Clarks in Jamaica”, Second edition, 27 April 2021 (UK) / 1 June 2021 (worldwide), One Love Books

.Filippa, G, “How Clarks became the baddest shoes in Jamaica”, Sneaker Freaker, October 2020

Tulloch, C, The Birth of Cool: Style Narratives of the African Diaspora, Bloomsbury Academic 2016